IVP or InterVarsity Press is a major publisher of conservative Christian books. IVP have what they call an “Academic” division, which boasts the following marketing tag-line:
A couple of comments on “Evangelically Rooted. Critically Engaged”:
1. Are these alternatives, or are they actually being claimed together? It is really hard to tell, but the full-stop (period) in-between makes me think this must be an example of antithetical rather than synthetic parallelism.
2. In the global market, U.S. Marketers might benefit from a resource such as Urban Dictionary, which sets out worldwide slang terms, including the widely used Kiwi/Australian term, “rooted”, also in use in the UK. Here’s the main Urban Dictionary entry for “root”:
IVP Academic, I’m afraid to say it, but your marketing tag-line is deeply, evangelically… rooted.